Product Owner
CMO & Product Owner
Central role in brand redesign and repositioning plus launch of new mobile app. Brand offered in-person midwife services, after COVID-19 extended to French pregnant women and young parents living abroad.
9moispourtoi.com/the-app/Mobile App
Comprehensive technical brief defining features, user flows, and platform requirements for the mobile application.
Coordinating the development team through sprints, code reviews, and milestone deliveries.
UI/UX design aligned with brand identity. Intuitive interfaces for pregnant women and young parents.
Feature evolution, release management, and language switch implementation for international users.
Store listing optimization, submission management, and ongoing presence on both platforms.
Brand Identity
Strategic repositioning of the brand to reach French expat pregnant women and young parents.
Complete visual identity overhaul — warm, trustworthy, modern.
Full website rebuild aligned with the new brand direction and digital-first strategy.
Data Management
Building a clean, scalable database architecture from the ground up.
Designing data models that power marketing automation and CRM workflows.
Welcome sequences, transactional emails, and lifecycle automations.
Digital Marketing
Leading cross-functional marketing teams across creative and technical workstreams.
Building strategic partnerships to extend brand reach and credibility.
Content strategy, community management, and paid social campaigns.
Search engine advertising to capture high-intent traffic and drive conversions.
On-page and technical SEO to build sustainable organic visibility.
Newsletter campaigns, segmentation, and deliverability optimization.
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