Marketing Automation & CRM
Senior Account Manager
Using marketing automation and CRM tools, overseeing product development, and executing digital projects. Led client accounts from startups to large international companies, helping them realize the importance of data marketing.
excusemyweb.comMarketing Automation & CRM
Solution setup based on client needs. Data model design, field dependencies, priority rules, and system sync configuration.
Data cleaning, asset management, dedicated IP setup. Continuous platform optimization for performance and deliverability.
Preference centers, opt-in email scenarios, and compliant forms. Full compliance with data protection regulations.
Right message, right time, right contact. Automated workflows that nurture leads through the funnel.
Sales and marketing KPI dashboards. Data-driven insights to optimize every touchpoint.
Use cases documentation and team training. Enabling clients to own their platforms.
Product Owner
Writing technical briefs and specifications for digital tools and intranet platforms.
Scoping, planning, and launching projects with clear milestones and ownership.
Designing sync logic, API integrations, and priority rules between platforms.
Managing design and development teams end-to-end, from creative vision to technical execution.
Thorough testing and verification processes to ensure quality delivery across all milestones.
Team Management
Production oversight — ensuring deadlines across all active projects
Internal teams — clear priorities and structured workflows
External providers — coordinating deliverables and timelines with agencies
Digital Projects
Webmastering — full website management and technical maintenance
Social media — strategies, campaigns, and community engagement
SEA campaigns — setup, optimization, and performance tracking
Inbound marketing — attract and convert qualified leads
What they say
I've been working with Louis for 7 years on several complex missions for international clients across Europe, US, Brazil, and Singapore. Very high level of skills — very reactive, professional, efficient, and accurate. I recommend Louis 100%.
Manuel Fetu
Senior Associate, Data Strategy Manager, Excuse My Web
I had the pleasure of working with Louis on the administration of the Eloqua tool. He is an exceptional professional — a fantastic collaborator who communicates clearly, listens actively, and always brings valuable insights.
Angélique Colin
Marketing Automation & e-Commerce Expert
I greatly appreciated his wide expertise in marketing automation and reporting analytics, and also his patience and comprehension when working on complex projects with multiple stakeholders. I would recommend working with Louis without hesitation.
Ugochi A.
MarTech Solutions Owner, Sodexo
I highly recommend Louis for his extensive expertise in account management combined with mastery of marketing automation tools. Always available and attentive, he offers wise advice that genuinely impacts results.
Morgan Geldof
Head of Growth, Spart
A real pleasure to collaborate with Louis for 5 years. Very attentive, he stands out for his expertise in data management, digital marketing, CRM, and marketing automation — with thoroughness and an ability to analyze complex issues with innovative solutions.
Nathalie Beauvais
Senior Consultant, Excuse My Web
Louis showed an exceptional ability to adapt to a variety of tools and platforms with impressive speed. As a manager and colleague, he effectively integrates client needs into concrete strategies. His deep knowledge of CRM systems was a major asset to our team.
Quentin Moreau
Full Stack Engineer, Excuse My Web
Get in touch
I specialize in integrating Marketing Automation & CRM to drive business success. Let's talk about your project.