Back to Projects
SaaS Marketing
Hibox
Marketing Team Lead
Managed five-member marketing team, coordinated marketing initiatives to drive business growth for a SaaS collaboration platform.
SaaS Marketing
Marketing Team Lead
Managed five-member marketing team, coordinated marketing initiatives to drive business growth for a SaaS collaboration platform.
Inbound Strategy
Developing the inbound marketing strategy specifically for the French market — positioning, messaging, and channel mix.
Blog articles, video content, and eBooks designed to educate and convert SaaS prospects.
Full website localization for the French-speaking market with SEO-optimized content.
Technical and on-page SEO to build sustainable organic traffic and domain authority.
Nurture sequences, onboarding flows, and promotional campaigns to move leads through the funnel.
Campaign Analysis + Partnerships
Deep performance analysis of paid campaigns across Latam and European markets.
Defining the metrics that matter — from CAC to LTV, ensuring every dollar is tracked.
Continuous campaign optimization to maximize return on ad spend across channels.
Sourcing and vetting content creators and influencers for brand partnerships.
Building co-marketing partnerships and cross-promotion strategies with aligned brands.
Team + Sales
Leading and mentoring a five-member marketing team across content, design, and campaigns.
Designing onboarding processes for new team members and new customers alike.
Direct sales efforts targeting the European market — outreach, demos, and closing.
Running product demos for prospects, tailoring the narrative to each use case.
Advising clients on digital transformation strategies using Hibox's collaboration tools.
Product Screenshots
What they say
Louis is an extremely hard worker, almost always going above and beyond. I had 100% confidence that anything assigned would be done way before deadline. He constantly suggested new ideas — many of which we implemented with great results. A self-motivated doer who doesn't need every detail explained.
Spencer Coon
Investor, 2x Founder Exit — managed Louis at Hibox
Louis is resourceful and creative which alone makes him an excellent marketer. When given autonomy and responsibility by our senior managers, he consistently raised the quality of work produced by his team. He has an uncanny ability to empathize with teammates and understand complex business problems.
Alex Grant
Business Development — worked with Louis at Hibox
Get in touch
I specialize in integrating Marketing Automation & CRM to drive business success. Let's talk about your project.